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AMIKA: Bust Your Brass Cool Blonde Strength Repair Shampoo

AMIKA: Bust Your Brass Cool Blonde Strength Repair Shampoo

$28.00 USD
$28.00 USD
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An ultra-violet shampoo that tones brassy hues and is clinically proven to strengthen and hydrate for hair that's soft, bright, and more manageable.

Get your client's blonde to it's best and brightest, all in the shampoo bowl! Infused with bond fortifying technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens and hydrates dry, damaged strands while toning yellow, brassy hues.

In a clinical test, compared to a control, when using Bust Your Brass Shampoo and Conditioner:

• Hair was 2.2x stronger*

• Hair had 55% less breakage* Clinically proven to be safe for color-treated hair.**

*After one use when used as a system, clinically proven.

**Clinically tested when shampoo and conditioner are used as a system.

 

• Bond Fortifying Technology: Helps target and strengthen the bondsin hair most prone to breakage due to environmental stressors, heat, chemical treatments, and more.

• Plant Butters: Vitamin-rich mango butter, borage oil and shea butter.

• Vegan Proteins: Derived from quinoa and provide keratin-like benefits.

• Ultra-Violet Pigments: Counteract yellow and brassy tones to bring out the best shades of blonde, silver + gray.

 

  • Identify Your Blonde Shade:
    • The categories are:
      • Cool Blondes (including partial, full color, and natural blondes)
      • Platinum Blondes
      • Natural Silvers and Grays
      • Textured Blondes
  • Find the Corresponding Routine:
    • Cool and Platinum Blondes:
      • "EVERY 2 WASHES" means to incorporate that product into your hair washing routine every other time you shampoo.
    • Natural Silvers and Grays:
      • "EVERY WASH" means to use that product every time you shampoo.
    • Textured Blondes:
      • "1x PER WEEK" means to use that specific treatment product once a week.
      • Adhere to the recommended usage frequency for both the purple shampoo and the treatment product(s) to help neutralize brassy tones and maintain your desired cool, platinum, silver, or bright blonde/textured blonde color.
  • All Blondes Welcome!

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