AMIKA: Normcore Signature Shampoo

Everyday shampoo for clean, hydrated and shiny hair.

Basic? Sometimes it works for us. Like when it comes to shampoo. So we’ve made our signature formula a cocktail of vitamins and antioxidants that cleanses and hydrates for everyday use and gives hair balance, softness and shine. Bubbly lather leaves hair light and fresh. Super simply. And super well.

New Amika shampoo formula!

• leaves hair 7x more conditioned*.
• Coconut Acid - provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**Based on a consumer at-home test of 51 participants

Key Ingredients:

• coconut acid - helps to provide excellent lathering and conditioning.
• sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.