AMIKA: The Kure Shampoo

The Kure is a gentle shampoo that is clinically proven to strengthen damaged strands caused by everyday stressors, heat, and chemical treatments.

Packed with bond fortifying technology, plant butters and vegan proteins, this shampoo gently cleanses while working to strengthen and bring dry, damaged hair back from its breaking point.

• For 55% less breakage and 2x stronger, hair after one use, when used as a system

• Clinically proven to be safe for color-treated hair, tested when shampoo and conditioner are used as a system.

• Bond Fortifying Technology: Helps target and strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, and more.

• Plant Butters: Vitamin-rich mango butter, borage oil, and shea butter.

• Vegan Proteins: Derived from quinoa and provide keratin-like benefits.

• Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this super fruit berry nourishes strands, scalp and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength.

How to Use:

• Massage shampoo through wet hair and rinse.

• For best results, follow with the Kure Strength Repair Conditioner and the Kure Multi-Task Strength Treatment (both sold separately).